Wine and Spirits company Brown-Forman is selling Early Times, Canadian Mist along with its production assets, and Collingwood brands to Sazerac Company.
“We are delighted to acquire such iconic brands as well as the Canadian Mist Distillery. Brown-Forman has done an excellent job building these brands over the years and we expect to invest in the brands and grow their sales in the coming years.”
- Mark Brown, President and Chief Executive Officer, Sazerac Company
The deal comes as part of Brown-Forman’s strategic shift towards catering to premium banded products.